
Creativity Happens | Faber-Castell
Even in the most serious moments, like signing a document,
the hand slips into a creative scribble. Faber-Castell turns signatures into spontaneous sketches, showing that sometimes creativity happens.
DAVID, 2025
Buying Doesn't Have to be a Drama | Kwai
Elsewhere, shopping is a drama: fakes, wrong items,
no delivery. So Kwai used the hype of its own mini dramas
to parody famous films (Customer Fight Club, Hard to Track, AirPodzilla…) and show that on Kwai Shop every purchase ends well.
CONCORRÊNCIA DAVID, 2025
AD: Matheus Santos
CW: Gabriel Braz
ECD: Fabrício Pretto, Rogério Chaves
CCO: Marie Julie
Personal Project | Greple
A streetwear brand born in the favela. We wear what we live: cracked concrete, crowded buses, pixo turned into type. It is made by those who learned style by doing, with no manual. Each drop carries the favela’s signature, subtle to onlookers and unmistakable to those who speak it.
GREPLE, 2023
Co-Founder/CCO: Matheus Santos
AD/CW: Matheus Santos
CD: Renato Simon
ECD: Fabrício Pretto, Rogério Chaves
CCO:Marie Julie
Is Back, Not for Long | Bis
After 10 years, Bis Lime is finally back, but only for a limited time. So we gave fans the sweet and sour news all at once, leaving them crying and laughing at the same time.
DAVID, 2024
AD: Matheus Santos, V. Pegoraro, P. Lopes
CW: Rafael Miessi, Nathalie Palomares
CD: Fábio Natan
ECD: Fabrício Pretto, Rogério Chaves
UberBet | Uber
Long lines, crowds and delays make leaving home a challenge. Uber turned stations into “betting kiosks” where DOOH's swap picks for coupons to prove arriving on time
isn’t luck, it’s UberX.
PERIFALIONS, 2025

Selected Works | Matheus Santos 2025


AD: Matheus Santos, R. Teixeira, T. Embrizi
CW: Filippe Pacheco, Rafael Barreiros
CD: Fábio Natan, Renato Simon
ECD: Fabrício Pretto, Rogério Chaves
The Whatsapp Saga | Bis
BIS turned Brazil’s largest communication platform into
a game console, in a campaign to engage the geek audience
and promote its Comic Con sponsorship.
DAVID, 2024
Dove messed with the idea of what people expect from
a beauty campaign and damaged 1/3 of its communication
for 4 days to draw attention to a fact: 85% of women who
shave are unaware that 1/3 of what they remove is skin.
DAVID, 2024
⅓ Less | Dove
In Case of Emergency | Dove
For the global launch of the new Dove Cream Serum deodorant, we broke the “in case of emergency” glass to save your armpits from post-shave damage. Clean application that hydrates the skin and protects for 48 hours. Real skincare for your skin. Shave it? #Doveit
DAVID, 2024
AD: Matheus Santos, Cat Leonart
CW: Giovanna Lazzarotti
CD: Mari Albuquerque
ECD: Marie Julie