Creativity Happens | Faber-Castell

Even in the most serious moments, like signing a document,

the hand slips into a creative scribble. Faber-Castell turns signatures into spontaneous sketches, showing that sometimes creativity happens.

DAVID, 2025

Buying Doesn't Have to be a Drama | Kwai

Elsewhere, shopping is a drama: fakes, wrong items,

no delivery. So Kwai used the hype of its own mini dramas

to parody famous films (Customer Fight Club, Hard to Track, AirPodzilla…) and show that on Kwai Shop every purchase ends well.

CONCORRÊNCIA DAVID, 2025

AD: Matheus Santos

CW: Gabriel Braz

ECD: Fabrício Pretto, Rogério Chaves

CCO: Marie Julie

Personal Project | Greple

A streetwear brand born in the favela. We wear what we live: cracked concrete, crowded buses, pixo turned into type. It is made by those who learned style by doing, with no manual. Each drop carries the favela’s signature, subtle to onlookers and unmistakable to those who speak it.

GREPLE, 2023

Co-Founder/CCO: Matheus Santos

AD/CW: Matheus Santos

CD: Renato Simon

ECD: Fabrício Pretto, Rogério Chaves

CCO:Marie Julie

Is Back, Not for Long | Bis

After 10 years, Bis Lime is finally back, but only for a limited time. So we gave fans the sweet and sour news all at once, leaving them crying and laughing at the same time.

DAVID, 2024

AD: Matheus Santos, V. Pegoraro, P. Lopes

CW: Rafael Miessi, Nathalie Palomares

CD: Fábio Natan

ECD: Fabrício Pretto, Rogério Chaves

UberBet | Uber

Long lines, crowds and delays make leaving home a challenge. Uber turned stations into “betting kiosks” where DOOH's swap picks for coupons to prove arriving on time

isn’t luck, it’s UberX.

PERIFALIONS, 2025

AD/CW: Matheus Santos, Maria Luiza

Selected Works | Matheus Santos 2025

ma.santos

Creative Art Director

work

|

AD: Matheus Santos, R. Teixeira, T. Embrizi

CW: Filippe Pacheco, Rafael Barreiros

CD: Fábio Natan, Renato Simon

ECD: Fabrício Pretto, Rogério Chaves

The Whatsapp Saga | Bis

BIS turned Brazil’s largest communication platform into
a game console, in a campaign to engage the geek audience

and promote its Comic Con sponsorship.

DAVID, 2024

Dove messed with the idea of what people expect from

a beauty campaign and damaged 1/3 of its communication

for 4 days to draw attention to a fact: 85% of women who

shave are unaware that 1/3 of what they remove is skin.

DAVID, 2024

⅓ Less | Dove

AD: Matheus Santos, João Cunico

CW: Andressa Cruz

CD: Guiga Giacomo

ECD: Marie Julie, Renata Leão

In Case of Emergency | Dove

For the global launch of the new Dove Cream Serum deodorant, we broke the “in case of emergency” glass to save your armpits from post-shave damage. Clean application that hydrates the skin and protects for 48 hours. Real skincare for your skin. Shave it? #Doveit

DAVID, 2024

AD: Matheus Santos, Cat Leonart

CW: Giovanna Lazzarotti

CD: Mari Albuquerque

ECD: Marie Julie