masantos

Creative Art Director

A series of KWAI soap operas, starring our creators, portraying some shopping dramas.

(based on true stories)

And even those who starred in the soap operas will show that it doesn’t have to be like that when shopping.

And we’ll spread other shopping dramas throughout Brazil.

And these dramas will end up in the biggest cinemas in Brazil.

With our soap operas before the movies.

My role /// Concept • Art Direction • Design

Elsewhere, shopping is a drama: fakes, wrong items, no delivery.

So Kwai used the hype of its own mini dramas to parody famous

films and show that on Kwai Shop every purchase ends well.

Buying Doesn't Have to be a Drama | Kwai